US Coatings

How new and established distributors can achieve peak performance

Succeeding as an industrial coatings distributor requires the same tools as any other paint sector — superior product acumen and the right manufacturing partnership. But what does this look like with industrial coatings?

Whether you’re a new distributor of industrial paint or are seeking to boost your sales presence in the field, this guide will answer these questions and set your sales team up for success.

Key takeaways:

  • The fundamentals of high-performance products
  • Surface preparation and specification basics
  • Adopting an industrial coating mindset in the field
  • The non-negotiable attributes of a coatings manufacturer
  • What sets apart the “good enough” manufacturers from the best

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